Monday, September 06, 2004

Coke

I hate Coca-Cola. I never liked it. Maybe it was because I always saw the bottles on the ground, but it's always been associated with garbage in my mind. I've never been a fan of sodas to begin with (sensitivity to caffeine), but the last Coke I drank was in Copenhagen in 2000.

Romania is owned by Coke. Everywhere you look, you see the ubiquitous red and white logo. Most of the umbrellas at cafes are Coke (unless they're Heineken, and even that is probably owned by Coke). There are even Coke logos painted on most of the university residences.

This branding has gone too far. Coke coke coke coke coke. Why not just replace the city fountains with the stuff? I'm sure they're already tried.

Delphine tells me that during her internship in the villages, Coke approached the group with an offer: a tonne of coke and three regrigerators. The catch? All the interns had to get up in front of the children and say "My name is X and I love Coke!" Luckily, no one was willing to do this.

I'm at a loss for words. This is sickening. It's like when Nike and Pepsi go into poor areas of North American cities and offer to give them money in exchange for branding the school gym, the basketball court or even the people themselves. Coke is possibly the worst thing you can put in your body and it's not cheap. Unfortunately, I can't even avoid the company, because Coke itself owns like 40% of the world.

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